Applications & Benefits

The Modern Power PlantHamamelis virginiana Linné
Native Americans recognized Witch Hazel’s value and would apply it topically to treat minor wounds, abrasions and skin irritations.  Nineteenth century missionaries learned of the plant’s therapeutic qualities and produced the first commercial Witch Hazel Extracts as basic ingredients for a wide array of personal care products.

Today, the applications of Witch Hazel go beyond skin care where a mild but effective astringent is desired; other applications include hair care, eyewash preparations, eye gels, mouthwashes and personal hygiene products. Dermatologists, formulation chemists and end users alike recognize Witch Hazel as a naturally soothing and cost effective botanical ingredient.

Skin Care

  • Toners / Clarifying Lotions
  • Pre-moistened Cleansing Pads
  • Towelettes
  • Facial Cleansing Pads
  • Moisturizing Creams  & Lotions
  • Vanishing & Night Creams
  • Facial Masks
  • AHA / BHA Anti-wrinkle Products
  • Eye Creams

Body Care

  • Bath Splashes
  • Conditioning Bath Gels
  • Foaming Skin Cleansers
  • Soaps
  • Hand Lotions & Creams
  • Shaving Creams
  • Suntan Lotions
  • Depilatories
  • Skin Refreshers
  • Soothing Foot Soaks

Other Uses

  • Mouthwashes
  • Toothpastes & Toothgels
  • Rash Treatments

Hair Care
  • Conditioning / Moisturizing Shampoos
  • After Shampoo Conditioners
  • Spray-on Conditioners
  • Hair Spray
  • Hair Gel
  • Hair Mousses
  • Hair Rinses

Men’s Personal Care

  • After-Shave Lotions & Gels
  • Clear Gel Hair Grooming Products
  • Pre-Electric Shaving Lotions
  • Deodorant Roll-ons
  • Hair Tonics


  • Hot Spots
  • Saddle / Blanket Sores
  • Cleans and Soothes Sore Ears
  • Soothes Sore Muscles